Meet the Maker :: Caschelle Smith of Lifeco
How did you get into essential oils?
My curiosity for EO was inspired by a dear friend Dianne form "back home". She was an older woman in my small small town who had been practicing alternative healing for years and years! She began treating me and my family including my grandparents and kids, and I began to learn, and learn and learn! When she passed away a few years later I slowly continued sharing everything she taught me with our community! You can read my whole story on lifeco.guru
What inspired you to start Lifeco?
I previously operated a store front business in my small town making, selling and educating about EO, creams, and salves under my existing salon, HENNAS. When we (my fiance, two children and baby in utero) moved to AR I took a year off to adjust to a new city, to being a stay at home mom, and to my third baby. As I learned my way around I was inspired by the potential to grow and network in doing what I loved here! When the time was right, I exciteldly re-branded and renamed and became Lifeco, and sort of started over!!! Bigger and Better!
Tell me about yourself! Any hobbies?
I love to practice and teach yoga, meditate, I love learning new things, I recently learned to teach kids yoga, I enjoy reading when I can- mostly self improvement or chakra / meditation type books, I enjoy listening to my kids talk about their day and themselves and gaining insight into who they are.
What is your day to day life like?
A Typical day for me looks like a lot of mom work :) - household, kids, school, dance, gymnastics, dance, piano, meals, and of course yoga and oils!! Somehow it all balances out, most of the time lol! I constantly have to remind myself there is time for everything and it will get done when it needs to be done, it will all "work out" etc! :) Yoga and meditation are a must to maintain the internal and therefore external balance!
What is the hardest part about running a small handmade business?
Right now the hardest part of running a handmade business is keeping up! It's all me and occasionally the help of a friend or my fiance. Right now, I am working to get my website going and come out with seasonal blends (like yesterday) and keep up with existing orders all in between meeting the needs of 3 children ( by myself, Chris travels) it can be challenging. Ordering supplies, recipes,creating, printing and labeling, pricing, networking, billing, shipping, delivering, it's all me! I love it and at times it can be overwhelming.
What aspect of your work are you most proud of and why?
I am most proud of my ability to "keep on keeping on"! So many times it would have been easier to "just be a mom" (and any of you know that's not an easy job..I use the word "just" loosely) and not run my own business. But that's not my dream and that's not my only passion! I'm proud that I'm in a new place I am getting out there and networking and meeting great people to work with and who support me and Lifeco and who I can support in return! It's who I am and sometimes as moms I think it's easy to forget that woman, and for me, I'm keeping her alive through my passion for oils and self growth. I'm proud to be leaving a legacy of choice and intention both in the world and as an example for my children!
What are some of your favorite things to do with your children? Do they get involved with your handmade process ever?
My favorite things to do with my children is talk. Sometimes that can be like pulling teeth with their one word answers or their "ugh you're so uncool" attitude! But I'm interested in who they are becoming as people and what choices they are making and how they are experiencing the world! They love to help make oils, Amelia counts drops in making blends and medicinals and Sofia pours and likes to put the lids on finished containers!
How do you hope to see Lifeco in the future?
In the future I hope to see Lifeco as a well known, recognizable name. I imagine it still to be an intimate version of a company with 5-7 people working to fill orders all over the United States and maybe the world!!! I imagine myself and Lifeco to have built warm relationships with local businesses, driving each other and synergizing. Maybe it includes more teaching opportunities both regarding oils and self improvement / self care work, and more body work
(something more I offered back home, and I'm awaiting the right time to incorporate again) all operated under Lifeco as an umbrella.
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